Interactive Showstoppers

TE, a $13 billion connectivity company, needed a unique exhibit model for their booth at the Mobile World Congress in Barcelona. This year’s Mobile World Congress boasted an attendance of 72,000 tech-savvy individuals, including 4,300 CEOS and more than 3,400 members of the press.

Unique Challenges

Within a tight six-week deadline, we reviewed their sales material and worked closely with TE over the course of several conference calls. We then designed and built a eye-catching exhibit model that was sure to stand out, attract people to TE’s booth and communicate TE’s advantage over the competition in an experiential way.

“The model looks amazing! Haven’t seen anything like it!” -D. Ditzig,
Senior Marketing Manager, TE

Our Design Solution

Working closely with TE, we designed an optimal layout to show off and prioritize their various products. By engineering the model with nine distinct light zones, TE’s spokesperson could dim each zone individually to spotlight their different markets and solutions. The final model is a radiant info-sculpture with over 1,000 LED custom lights on nine different circuits. We made TE a model so artfully executed that convention attendees could not pass it by.