Apple opened its first retail store in 2001. I was responsible for the early use of 3D virtual renderings to test interior design ideas for this first store. I worked on environmental graphics for that initial, enduring Apple store. Today, there are over 490 stores in 20 countries. A lot has changed in 15 years but the stores interior design remains open, modern and sleek. My 3D work made sure Apple got their design system right from the very start. I rendered studies for the retail environment and created various in-store solutions while the stores' architecture look was till evolving.